Steelhead ventures Growth Services
“Growth is no longer a strategy,
it’s an execution function.
Sales + Demand Generation =
Digital inbound + Outbound +
Enterprise Sales Execution
The Growth Function is one model
that combines agile growth marketing
plus agile sales execution.”
— George Arabian, Steelhead Ventures’ Managing Member
Steelhead Growth Services offers a growth blueprint for our start-ups and clients.
We are committed to helping our portfolio companies and clients identify where their “growth gaps” are. SHGS offers an initial no cost Growth Assessment that identifies what those gaps are and what are the specific solutions that will address and correct those gaps.
The Steelhead Growth Services Execution Process and Model
Move from Early Stage Startup to Explosive Growth
The following are the full set of growth services – what SHGS calls “a 360 view of Growth” that enables start-ups to transition from early stage to growth stage:
Map The Buyer Journey from End to End
What specific personas are being targeted and why. Our team will get completely “dialed-in” on the buying process and journey of your prospects/buying personas - in order to expertly position your product/solution at the pivotal moment to maximize sales and revenue.
Put The Sales Organization and Execution Model in Place
Build, Hire and Mentor a Sales Organization that is optimized for growth that is also complimented by a Sales Process that is also fully optimized for the top, middle, and bottom of the sales funnel. This is done by: stepping into existing opportunities already in place as well as new prospects. Based on existing discussion, vet and accelerate potential key channel partnerships that can build credibility in the marketplace.
Based on #1, Put the initial Lead Generation in place
Includes manual and automated outbound and inbound lead generation. This involves creating effective inbound and outbound campaigns based on the targeted buyer personas and their respective buyer journeys from discovery through purchase. By Combining Agile Demand Generation and Sales Execution, begin to fill the Top of the Funnel and optimize the conversion metrics of these leads to the Middle and Bottom of the funnel.
Implement a complete sales technology stack
This will generate and close targeted customers from lead generation to closing. The goal is to lay the foundation for building a sales team that produces predictable revenue year after year.
Put an Optimized Model In Place
Connect with Senior Leadership and with their advice, put in place an optimized sales organization model with specific roles and responsibilities defined. This can include the BDR, SDR, Account Management/Customer Success and Field Organization Roles. This is “The Critical Roadmap” to scaling revenues and laying the foundation for future revenue growth. Along with Senior Management build/hire, mentor and train each function a sales role that will be the core “revenue engine” for our clients and portfolio companies.
NEed help? We’re available.
George Arabian, Managing Member Steelhead Ventures and Head of Steelhead Venture’s Growth Services, will provide an initial free of change growth assessment that specifically identifies where the growth gaps are for your company and what the specific solution(s) are to correct those gaps.